Dreamdust writes about discovering proper makeup at the department store counter and watching online tutorials. I've been thinking about the same thing lately.
Like others, cosmetics store counters intimidate the hell out of me. I am good at applying my own makeup but am generally a minimalist. I feel lost in front of a thousand choices. I have a good set of brushes, I just needed some help picking foundation, which I have never ever done right in my entire adult life.
I am a hard skin tone match. I have freckles, so I'm actually about a thousand skin tones, so even if one matches the other 999 look like crap. Also I have rosacea that needs covering. And I'm oily so the cheap makeup vanishes in about half an hour, even if I don't touch my face. Where does it go? I dunno. I imagine my liver is full of mineral powder.
I visited the MAC store in Vegas since I had the free time. A nice man helped me. The idea of a man in the cosmetics store made me a little skittish. What's a man doing there? I thought. But then I thought that was terribly sexist of me. He picked the exact correct shade and weight of foundation I needed after looking at me for about ten seconds. I have been looking at my own face for 37 years and I couldn't do it, so I guess I'm eating my words.
Face and Body Foundation has very light coverage and is sweat-resistant. It sticks to my face and doesn't give me that OMG-makeup look that I hate on anyone. Plus they had the shade I needed for my very cool pink tone, which is wonderful. The broads (& dudes!) at the local Sephora wouldn't give me the time of day, so MAC gets my business for the foreseeable future.
And whatever you do, if you don't have hours to spare, DON'T go looking at makeup tutorials on Youtube. You will disappear from your life.